10 ways to make your website work harder for you in 2025
As we look forward to celebrating our 10th business birthday in 2025, we’re finishing the year with some of our top advice in the spirit of the number 10. From comprehensive tech support for businesses to the latest in web design, hosting and optimisation, our goal is to empower you to make the most of IT. So, here are ten top tips to ensure your website works as hard for you as possible in 2025. If reading this blog gets you fired up to make next year the one that you truly embrace the possibilities that your website can deliver, just get in touch and we can help make it happen.
1. Prioritise mobile-first design
Did you know that more than half of internet browsing now happens on mobile devices? That’s why we always ensure every website we design is mobile optimised. That means it displays and works properly on any device: computer, laptop, tablet and smartphone. And a responsive, mobile-friendly website doesn’t just improve user experience for your website visitors, it’s also a key factor in Google’s ranking algorithm. So, you’ll boost your SEO too!
2. Simplify navigation
When it comes to navigation, simplicity is key. We love to design websites with clean, intuitive menus that help guide your visitors to the information they need quickly and without any keyboard smashing frustration. A well-organised site structure reduces bounce rates, keeps people exploring your content and improves their overall experience – and that all helps them love your brand that little bit more. Think of your navigation as the map that leads customers straight to what they’re looking for. Why make it difficult for them?
3. Use clear calls-to-action (CTAs)
Every page on your website should have a purpose. Whether it’s clearly explaining what you do, encouraging visitors to book a consultation, downloading a ‘how to’ guide or motivating them to make a purchase, your calls-to-action need to be clear and stand out. At Black Nova, we can help make sure your website has CTAs that are visually distinct and aligned with your brand’s style. Clear, concise language is vital, so your audience doesn’t have to guess what you want them to do.
4. Optimise for speed
A website that loads quickly isn’t a luxury, it’s a necessity in today’s world. People are used to websites loading in a flash and videos streaming on demand, so if your website is slow to load, you’re going to frustrate people. Plus, slow page load times can impact your SEO results too. We use tools like Google PageSpeed Insights to assess your website’s performance and address speed issues, whether that means optimising images, getting rid of unnecessary plugins, tweaking code or upgrading your hosting solution. Speed matters, so make it a priority.
5. Target local keywords
If your business relies on local customers, local SEO must be part of your strategy in 2025. Word of mouth is great, but SEO can make your business even better! By targeting keywords that include your services and geographic location, you’ll make it easier for potential customers nearby to find you. We’ve seen incredible results for clients who embrace this tactic, and we’re happy to help you refine your strategy to reap the benefits of a boost in local visibility.
6. Accessible design matters
Web accessibility isn’t just best practice in 2025, it’s essential. We ensure all our websites include features like alt text for images, clear headings and contrasted colour schemes. Not only does this make your site usable for everyone, but it’s also another factor in Google’s search rankings. Accessibility benefits everyone, and it’s non-negotiable for modern websites.
7. Keep content fresh and relevant
Regularly updated content will help keep your site relevant and engaging but (yes, another one!) it also helps with SEO. Whether it’s by uploading blogs and case studies or refreshing page content, new material signals to both visitors and search engines that your business is active and informed. If you’re stuck for ideas, we can brainstorm together and help you turn customer FAQs and client stories into compelling content.
8. Leverage user-friendly analytics
Having a website means you have data about what your visitors do when they read or visit different pages on it, and tools like Google Analytics put it right at your fingertips. By understanding how users interact with your site, you can make informed decisions to improve navigation, change images and rework headings and copy to increase conversions. Data is great, so use it!
9. Make contact information easy to find
If your contact details aren’t easily available on your website, you’re making it harder for potential customers to reach you. We recommend displaying them prominently in your site’s header and footer and offering multiple contact methods, from email to social media. If you don’t want to put an email address or phone number, then make sure you have a contact form that works and is easy to use. It’s a simple change that can make a big difference in building trust.
10. Secure your site with HTTPS
Cybersecurity is more important than ever before, and you need to reassure potential customers that they can trust your website and business to keep their details safe. Installing an SSL certificate ensures your website uses HTTPS, protecting user data and boosting trust. It’s also a requirement for – you guessed it – ranking well on Google. If you’re not sure where to start, we can sort this out for you.
Looking ahead to 2025
As we get ready to step into our second decade in business (it’s so exciting to say that!) we’re planning to share lots more expertise to help you make IT work hard for you in 2025. It’s all going to be themed around our ‘10th birthday’, so make sure you keep an eye out when you’re busy making plans for 2025. If you’re ready to implement these tips or want to explore how we can help your business thrive online, get in touch. Have a very Merry Christmas, a Happy New year and here’s to another 10 years of Black Nova Designs!